Category Archives: Seller Info

THE Widget, Revealed Once upon a time, the Acme Widget Corporation revealed The Widget of the Century! Oh, what a Widget! It would do ANYTHING, and everything that’s important! It knows how you feel, what you want, who you “really” … Continue reading →

Every time I work with a seller to prepare their home for the market, we create an action plan with my recommendations for what to do before the big day. Fix damage, remove clutter, lighten and brighten, all the usual … Continue reading →

In this market, it’s not — very — often that I’m recommending to Sellers to spend money before listing their house for sale. Let’s not candy coat it: prices continue to be ‘soft’ and a dollar spent on an upgrade … Continue reading →

How easy is it for Buyers and their agents to see your house? When you listed it, and your agent asked you how you wanted to handle the showing instructions, did your mind jump immediately to yourself and your own comforts, … Continue reading →

Us agents talk in the halls, over the water cooler, like in every other workplace. Probably moreso than any other workplace. And right now, a common topic is buyer-behavior. There’s a definite trend in the feedback we get from buyers’ … Continue reading →

Real estate marketing is a visual arts business. Think about it: Buyers are scouring the web, looking for hours at a time at sites like REMAX.com, Realtor.com, Zillow.com, Redfin.com… and a bunch of others, hoping to be moved by photos … Continue reading →

When I meet with someone about listing their home, we almost always talk about a pre-listing action plan. This is the list  recommendtions I deliver to the seller of what they should do to best get their house ready for the … Continue reading →