Brandon Nelson
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Home Feedback
When it comes to product sales, the best companies querry their customers constantly about their satisfaction with a product. What do they love or hate about it? What features do they use and what could be eliminated? Is it difficult or easy to use? How could it be better?
When, among the answers, patterns develop, that information is run through R&D, marketing, accounting and any other department that might have a say in its implementation, and the product usefulness (and hopefully future sales numbers) evolve and grow.
We do something very similar with homes for sale. As a Realtor, I want to drive traffic to and through the home, as many other agents and buyers, neighbors, real estate hobbyists, and any other reasonably interested or reasonably intelligent people as I can bring to the front door.
These people have opinions, ideas and feedback, and I want that feedback! I want to know what they noticed that turned them on or off, what delights them and what disappointed them. I’m not so interested in the outlier who says the leaded glass windows remind him too much of the crazy aunt in Tulsa who’d make him wash each pane of her leaded glass window with a Q-tip, and therefore he hated the house.
I’m interested in hearing a recurring pattern, like that 80% of the people were turned off by the bright orange paint color in the kitchen. When that happens, I can talk to the seller and arrange for some painting!!! If we can identify and change something mid-listing, and eliminate a choke-point in the positive emotional flow of a potential buyer’s visit, then isn’t it worth doing to get the house sold?
It sure is. Feedback on a home for sale is as important as any other aspect, including price, marketing, condition and location. It’s one of the aspects we can use and respond to with sometimes very easy changes.
So tell me, what do you think? I’d love your feedback!
